Macy’s Unveils New Flagship Layout That ‘Sets the Bar’ for Men’s Style Shopping
Rethinking how the present perceiving male customer needs to encounter items coming up, the retail chain appeared another format in lead stores.
The significant redesign at Macy’s Herald Square on its primary floor men’s goal space presently offers a 14,500-square-foot area highlighting new items, design forward brands and a littler, curated 4,500-square-foot space named The Park.
Guests to The Park will experience on-pattern, forefront men’s style marks that will be totally revived each eight to 12 weeks. Macy’s considers this to be shop as an approach to enable clients to manufacture outfits from to make a beeline for toe crosswise over clothing, adornments and shoes, as opposed to compelling customers to visit divergent offices to gather all that they have to finish a group. Brands highlighted in the turning blend at The Park incorporate Desigual, Avirex, Paisley and Gray, INC Onyx, Goorin Bros. furthermore, Brooklyn Brigade, among others.
“Macy’s curated combination motivates our client to convey what needs be through design, while telling him the best way to easily wear head-to-toe looks,” said Durand Guion, VP of Macy’s style office, including that the organization knows its male design customers shop as indicated by their style, and are “attracted to raised design and keeps on confiding in us to offer all that he needs, including the best brands and should have things to refresh his closet.”
Macy’s Herald Square divulged the new fundamental floor look this week, where brand increments incorporate Scotch and Soda, Coach men’s attire and as a superior denim zone highlighting J Brand, 7 For All Mankind, Fidelity, Naked and Famous Denim.
Imprint Stocker, general business director for men’s and children, stated, “This reimagination sets the bar with our men’s client.” The retail chain intends to have the “idea turning out to the rest of the leads with incredible design communicated in each Macy’s,” he noted.
To encounter the most recent styles, clients can look at The Edit at Macys.com, shop select things at macys.com/thepark, or pursue @macysmen on Instagram.
The reimagination of men’s is the most recent in the retailer’s transition to up its game and give separated shopping encounters to draw in progressively more youthful buyers. It pursues the formation of The Edit, the spring up B8ta, the organization’s themed Story establishments at select Macy’s entryways, and a push to bring more client created social substance onto its landing page.